Sales Tactics Using Search Engine and Social Media Marketing

September 28, 29, and 30
Room 207, Ateneo Graduate School of Business, Rockwell Drive, Makati City

A lot of organizations today feel frustrated with their online presence. They come up with a website and market it at the start - but later realize they are not getting results as expected. They thought, just "build it and they will come".

Some spend on Internet advertising through e-mail marketing, search engine ads, and social networking fan sites. However, once the campaign stops, they find themselves starting from zero.

There are also start-up entrepreneurs wanting to use the Internet to market but don't know how.

Search Profile Index is created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, we listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to subscribers.

Search Profile Index will have its first workshop at the Ateneo Graduate School of Business on September 28 to 30, 2010 from 9:00 AM to 5:00 PM.

This workshop is FREE to annual subscribers of Search Profile Index. Participants will be introduced to the tools used by Search Profile Index that subscribers can access to support and monitor search engine and social media activities.

To reserve your slot, kindly contact us and will get back to you.

Learn to:

• Understand your goals, audience, and potential leads.
  
• Find market leaders, conversations, and influencers.
  
• Best practices in creating a web presence.
  
• Effective digital marketing strategies.
  
• Use powerful tools like Facebook, YouTube, blogs, etc where people converge
  
• Ignite conversations and generate leads.
  
• Listen and respond to customer feedback.
  
• Build relationships that last.
  
• Tracking results and calibrate.
  

Who should attend?

1. Entrepreneurs
2. Marketing practitioners
   
3. Advertising practitioners
   
4. Web Developers
   
5. Brand Managers
   
6. Business Development Managers
   
7. Sales Managers
   

COURSE OUTLINE

Day 1: DEFINING YOUR TARGET AND HOW TO AIM AT IT

1. Understand your goals, products, audience, and potential leads.

• Identify niche positioning for products and services that you'll sell
• Profile of target customers, buying frequency, and motivation. 
• Business potential (one time , short – term, long – term, seasonal, cross-sell, up-sell) 
• SWOT, Porter’s, Blue Ocean
  

2. Learn from the Best: Find market leaders, conversations, and influencers.

• Introduction to Search Engine Marketing / Search Engine Optimization
• Keywords discovery, attractiveness analysis, and implementation. 
• Profiling and learning from leading websites.
  

3. Sending the message: Best practices in creating a web presence.

• Improving your website structure, navigation, and performance.
• Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more. 
• Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization). 
• Positioning an effective message.
  

Day 2: GETTING THE WORD OUT

Guest talk:

• Managing Your Online Reputation (Advocacy, Public Affairs, and PR Online) by Amor Maclang, Co-Founder, GeiserMaclang Marketing Communications.
• Loyalty Marketing as a Sales Tactic by Yayu Javier, CEO, Avanza.
  

4. Effective digital marketing strategies

• FACEBOOK: Tapping into social networks to generate buzz.
• EMAIL: Developing a person-to-person e-mail campaign. 
• SEARCH ENGINE: Improving search engine visibility.
• PAID ADS: Effective utilization of paid advertising programs. 
• BLOGS: Jumpstart conversation with consumers. 
• Utilizing social media for brand awareness and traffic generation.
  

5. Ignite conversations and generate leads

• Support an advocacy, movement, greater purpose.

6. Building relationships that last

• Listen and respond to customer feedback.
• Build trust and inspire community ownership.
  

Day 3: BASIS FOR CONTINUOUS IMPROVEMENT: PERMANENT BETA

7. Tracking results and calibrate.
8. Working with Service Providers
9. Workshop presentation

Fees:

• Annual subscribers of Search Profile Index can send one participant to attend this workshop for free.
• Monthly subscribers of Search Profile Index can attend this workshop for only ten thousand pesos (P10,000).
  
• Non-members can attend this workshop for only fifteen thousand pesos (P15,000).

To reserve your slot, kindly contact us and will get back to you.

About the trainer:
Janette Toral is the lead analyst for Search Profile Index and has experience developing retail websites, blogs, membership sites, community management, and various forms of Internet marketing. She is also a Co-Program Director of the Ateneo-DigitalFilipino.com Digital Entrepreneurship Program.

This training is done in collaboration with the DigitalFilipino.com Club.